Industry Insights

As Olson Research’s Field Services Director, Ethan oversees all fieldwork, as well as engaging with clients to effectively scope and formulate fieldwork design. Ethan works closely with Project Management teams to ensure that studies are progressing effectively and quickly, providing the critical data that each unique client requires.
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Lynn Welsh & Amanda Lipski, The Olson Research Group, Inc.
as published in the November 2015 issue of Quirk’s magazine

With the US healthcare system on pace to spend more than $150B treating cancer by the year 2020, payers are implementing novel methods in an attempt to curtail costs, including incentivizing physicians to adhere to suggested treatment regimens. This practice has the potential to not only reduce costs, but also to suggest that payers, and not physicians, are directing care.

How do physicians feel about this approach? Olson Research’s deep oncology access enabled us to fully explore this provocative subject. As featured in the most recent edition of Quirk’s Marketing Research Review, our white paper reveals oncologists have very strong feelings on this topic.
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Exceptional Fieldwork, Exceeding Client Expectations by Utilizing Best Practices
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Tags:

• Rare Disease

Olson Research Group and Currant Insights recently partnered to better understand rare disease stakeholder dynamics.

After an initial round of exploratory research focused on three rare conditions, we expanded the research scope to survey 845 physicians treating ten rare conditions to further test our hypothesis and refine our model. Results from the research were presented at the 2014 PMRG Institute. This infographic details three key insights into rare disease stakeholder dynamics. (more…)

Tags:

• Cancer,
• Oncology

Some Oncologists are now being offered $350 per patient each month to follow an insurer’s recommended treatment protocol but many are concerned that this will inhibit quality patient care. We asked Oncologists their opinions on the matter and here’s what they had to say. (more…)

What are healthcare practitioners currently doing to utilize mHealth tools in their clinical practice? Who is adopting these tools and technologies? How are they being harnessed to improve patient access to care? What opportunities and obstacles might the future hold? (more…)

Tags:

• specialists

Industry Insights Volume 4: Issue 6

Using our internet-based tool OlsonOnline™, fueled by the engine of our proprietary healthcare database, Olson Research surveyed more than 1,200 HCPs of various specialties to see how they were adapting to the current reforms and how well they understood the reform plans. The answers may not be what you expected.

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Tags:

• HCP,
• HIT,
• market research

Electronic Health Records Adoption, Platform, Utility, and Practice Management

EHRs are a critical part of the practice of medicine in the post-ACA era; the more we understand how HCPs feel about EHRs and how HCPs are using the technology, the better equipped we will be as researchers to leverage the platforms and the data garnered by them. The opportunity to integrate research instruments and to collaborate with the technology partners in the HIT world will be one of the next big steps in market research for the life sciences industry.

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Industry Insights Volume 4: Issue 5

Using our new mobile-based survey platform, OlsonOnline™, and fueled by our proprietary healthcare database, Olson Research recently surveyed US physicians to learn more about which physicians were adapting to using mobile marketing research survey tools and how they were utilizing this new technology. The answers may not be what you expected.

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Tags:

• PCP,
• specialists

Industry Insights Volume 4: Issue 4

Using our internet-based tool OlsonOnline™, fueled by the engine of our proprietary healthcare database, Olson Research surveyed more than 1,600 US healthcare professionals, including a mix of PCPs, specialists, and NP/PAs from solo, group, and hospital-based practices in January 2013. The objective for the research pieces was to delve deeper into the EHR platforms that are most commonly used by healthcare professionals in this increasingly crowded industry. It is worth noting that 79% of respondents are currently using EHRs, 42% of EHR Non-users are most likely to be solo practitioners and 76% of respondents have been using EHRs for more than one year.

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