Industry Insights

As featured in the Quirk’s November/December 2024 issue, Olson’s Chief Research Officer Lynn Welsh explains how chart audit research enables brands to understand physician prescribing habits in real-world settings, offering a granular view of patient demographics and treatment decisions.

Olson Research leverages our 29+ years in healthcare marketing research with our proprietary process, ORG Scope, which allows us to accurately assess feasibility, design and initiate successful research projects.

Olson Research has refined our qualitative research best practices over the years, ensuring success for each unique engagement. Here are four ways we have found to exceed our clients expectations.

Olson Research excels at partnering with our clients to delivering accurate, on-time fieldwork whether small niche qualitative projects or large-scale quantitative efforts.

Rapid Results provides a quick and easy way to obtain valuable insight for corporate strategy, business development decisions, or product management questions.

In the last five years, Olson Research has conducted 550 Chart Audit studies with 50,000 respondents, and collected over 600,000 charts.  

As presented by Lynn Welsh, Olson’s Chief Research Officer at the 2024 Intellus Worldwide Summit for Health Insights & Analytics in Lincolnshire, IL.   

Olson Research recently completed Wave 2 of our Physician Diversity study, an attitudinal survey of over 560 US physicians to determine how differences in age, gender, ethnicity and practice demographics impact physician practice diversity and their approach to patient care.

Your research is important. A true research partner offers vital advantages over a research vendor that can make the difference

With more than 28 years of healthcare marketing research experience, Olson Research knows that successful research begins with identifying and recruiting your target respondents, on time and on budget.